August 5, 2019 - Huntsville, AL — CDS-John Blue Company announced today it is transitioning its company name back to John Blue Company, the name they were founded on in 1886.
For more than a century, the name John Blue has been synonymous with legendary, reliable agricultural products. John Blue is known for being an award-winning pioneer in the agriculture market with a commitment to outstanding design, uncompromising quality and world class customer service. “As we continue to grow and evolve with new and innovative products, we remain committed to building on our exceptional reputation,” said Craig Mashburn, Director of Sales and Marketing.
“Given our great history, the majority of our customers still refer to us as John Blue Company. When they see the name John Blue on a product, they have an expectation of quality and reliability that goes with that name. Our decision to bring back our original name of John Blue Company is to build on our legacy and connect our name with the positive impressions this name has gained over many years in the markets we serve,” said company CEO Mike Bowman.
The name change is effective immediately and will be fully implemented and communicated in the coming months.
About John Blue Company
John Blue Company manufactures agricultural and industrial pumps and accessories for a wide range of applications including irrigation, liquid metering, and chemical injection. For more information, visit our web site: www.johnblue.com.
For More Information Contact:
Senior Marketing Specialist
John Blue Company
DETAILS OF THE REBRAND:
“We feel this new look is an accurate representation of what John Blue has been in the past, and where we want to go in the future. We are excited to begin this transition and want to thank all of our customers and industry partners for their continued support.”
—Lauren Sanderson, Senior Marketing Specialist
Taking inspiration from John Blue’s long-standing reputation as “The Pump Company” we designed a new visual system that is bold, yet respectful of our history.
As an established agriculture equipment manufacturer, we chose a color scheme that is strong, and confidently expresses our position in the market.
As far as the timing of the rebrand, you will start to see the new logo used immediately. All customers and partners are asked to contact Lauren Sanderson at John Blue Company to get the new logos and begin making the swaps on their product literature and websites.